At the age of 20, following the premature death of his father, Franck ALEXANDRE took over the estate with the help of his mother. He then evolved and expanded the domain to achieve the form it has today.
Over the years, through his union commitment in the agricultural sector (President of the Young Farmers of Vaucluse, General Secretary of Côtes du Rhône, President of the Gigondas appellation for 10 years, as well as President of the Rhône Valley Crus), Franck has established himself as a strong local figure. He is attentive to viticultural issues and broader agricultural concerns, whether at the local, departmental, or even national level, to defend this profession that is dear to him.
Under his leadership, the estate has significantly expanded, growing from 4 hectares to nearly 13.5 hectares today. Diversity has also been the key word in recent years, with the development and purchase of plots in the communes of Sablet and Vacqueyras, further embedding the vineyard in the regional appellation from which it originates: Côtes-du-Rhône. This period also marked the beginning of exports abroad and an opening to the world.
Finally, in August 2019, the estate was certified HVE (High Environmental Value), marking the recognition of agriculture that is attentive to its terroir and environment. This certification highlights and shares the potential present in the plots. It is also part of a broader recognition plan, encompassing everything that makes up the vineyard, from the chosen itinerary to the direct environment around the plots.